How to Choose Between Temporary vs. Permanent Signage

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How to Choose Between Temporary vs. Permanent Signage

Custom banners and signs are a powerful tool to direct traffic to your business. Whether you need temporary signage or permanent signage will largely depend on several factors, as we detail below. 

3 Reasons to Invest in Temporary Signage

There are three main reasons why you and your business should invest in temporary signage:

  • They are cost-effective: If your business needs are always evolving, temporary signage is your most cost-effective option because the materials used are more lightweight. This is particularly true for banner signs, which are relatively inexpensive because they are usually made of plastic or vinyl, making them ideal for short-term promotions, events, or trial periods. For example, you’d use temporary banners to advertise what’s coming soon during a construction project, or to advertise a limited time promotion.
  1. They are flexible: Temporary signs provide the flexibility to experiment with different messages and designs without committing to a long-term investment. Perhaps you are a newly opened business, and you are still in the process of finalizing your company’s logo or messaging. This agility is particularly beneficial for businesses seeking to adapt quickly to changing market trends or seasonal promotions.
  2. They can be quickly deployed: The rapid production and deployment of temporary signage make it a practical choice for businesses that need to announce a flash sale or promote an event on short notice.

How Long Do Outdoor Banners Last?

Outdoor banners can last anywhere from a few weeks to several months, making them a suitable short-term solution. Their lifespan depends on factors like material quality, weather conditions, installation methods, and maintenance/upkeep. One thing is for sure: While durable, they are not meant to last forever. If you are asking this question because you are looking for a durable, long-lasting sign that will last your business years to come, then you may be looking for permanent signage, as we outline below.  

3 Main Types of Permanent Signs

Channel Letters 

Channel letters are three-dimensional signs commonly used for storefronts. These individually crafted letters are often illuminated, creating a striking visual impact. Channel letters are durable and provide a professional appearance for businesses looking to establish a permanent presence.

Monument Signs

Monument signs are low-profile, freestanding structures typically located at the entrance of a business or property. These signs are durable, easily visible, and offer a sense of permanence, making them an excellent choice for businesses seeking to make a lasting impression and establish their presence at a location.

Pylons and Pole Signs

Pylon and pole signs are tall structures that stand above the ground, making them visible from a distance. These signs are commonly used to increase visibility for businesses located along highways or in large commercial areas. Pylons and pole signs are robust signage solutions and provide ample space for branding.

Capital Sign Solutions - Bojangles - Project Cover Image

Upgrading Your Banner to a Permanent Business Sign

As your business grows, so will your need to upgrade from a temporary to a permanent sign. Upgrading to a permanent sign solidifies your brand identity, which in turn can foster trust among your customers. Capital Sign Solutions is highly experienced in helping businesses make this important transition to permanent signage. We specialize in creating custom signs tailored to your business’s needs.

Design Your Next Sign with Capital Sign Solutions

When it comes to creating a lasting impression, Capital Sign Solutions understands the importance of visual communication and offers expert design services to bring your brand to life. Whether you’re looking for a temporary banner or a permanent business sign, our expert team can guide you through the process of creating a visually stunning and effective sign that aligns with your brand identity. Call us now at 919-789-1452, or fill out our contact form.

2024-02-06T09:32:23-05:00January 30th, 2024|Company News|