According to a survey done by FedEx Office, there is a proven connection between good signage and positive consumer actions. They teamed up with Ketchum Global Research & Analytics, through a survey of 1,000 Americans, to measure the importance of signage and its impact on consumers as they formulate opinions and make decisions about businesses. The survey found that:
- 76% of consumers enter a store they have never visited before based on its signs
- 68% of consumers have actually purchased a product or service because a sign caught their eye
- 75% of consumers say that they have told someone about a store solely based on its signage
- 68% of consumers believe a store’s signage is reflective of the quality of its products or services
With that said, there is a huge opportunity for small businesses to grow through the use of this simple marketing tool. Randy Scarborough, Vice President of Marketing for FedEx Office said, “There’s no question attention-grabbing signage has the power to pick up new customers and get business moving. Effective signage is not limited to the front door. It encompasses everything from in-store materials to car clings to posters and banners.” The average consumer believes a small business should have two or three signs around its storefront. However, misspelled or poorly made signage will discourage consumers from entering a store. The lesson to learn is that quality and quantity are both important factors for signage.
A sign is an investment that will quickly pay off – it is constantly advertising and bringing in more business than you are even aware of. Elevate your business today with Capital Sign Solutions!
