Get the Picture: Using Graphics to Brand Your Environment

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Get the Picture: Using Graphics to Brand Your Environment

Branded environments tell a powerful visual story of who you are, while engaging people to have positive emotional connections to your business. Integrating your signage with your interior design will keep your built environment aligned with your brand, add visual appeal, and reinforce the overall message you want to send to your audience.

If you’re looking for creative ways to brand your environment, graphics are a great option. Environmental graphics are versatile, cost effective, and bring a ton of personality to any space. With high quality graphics, you can transform an ordinary build and inspire memorable experiences for anyone who comes into contact with your business.

How can graphics help people “get the picture” of what your brand is all about? Here are a few examples:

Capital Sign Solutions - Eva Garland

They help you stand out from your competitors
. Environmental graphics will help create the specific look and feel of your brand while showing what sets you apart from other businesses like you. Create a timeline of your company’s history, turn your mission statement or company values into an eye-catching design, or display words that you want your audience to associate with your brand. These wall graphics we completed for Alliance Architecture in Eva Garland Consulting’s reception area show how graphics can highlight what’s unique about your business.

They engage your audience.
The best branded environments are those that engage their audience. One way to do this is to have a statement wall that acts as a conversation piece. You can’t miss this 17 ft wall graphic we did at the Poyner YMCA, which depicts a map of downtown Raleigh. Besides it being visually impressive, we learned that the mural comes in handy when YMCA staff give visitors directions around town. We love signage that gets people to interact with each other, as it helps create the positive feelings they should associate with your brand.

They help create a better work environment.
Branded environments also help inspire brand loyalty among your employees. Studies show that physical surroundings matter to workers, and can impact how they view their employer as well as affect their productivity. Use colorful graphics with motivational words to make an inviting, creative work space that can help build a sense of community and attract talent to work for your company. These environmental graphics (with designs by Robert Murray) we completed for Alliance Architecture at Avalara’s Durham headquarterss do a great job of showcasing Avalara’s unique culture.

They put the spotlight on what you do best.
A plain wall, window or door is an invitation for creative branding. Incorporate environmental graphics into those areas to put your products or services front and center. Showing off your company’s work can energize your space — for example, at Newrest Group’s food production facility, storage doors were blank canvases for this colorful presentation of the company’s high-end dishes. If you interact with your customers at your business site, use graphics to advertise a new service — like this wall graphic we added to Midtown Chiropractic & Acupuncture’s patient area.

With environmental graphics, the possibilities for your branded space are endless! If you’re looking for ways to incorporate environmental graphics into your design plan, our team is happy to help.

Feeling inspired?

Connect with our team to learn how we can help with your signage needs.

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2024-02-22T11:04:24-05:00April 18th, 2019|Company News|